Skype got together with Simon Cowell and SYCO for YouTube’s You Generation. A concept that enabled budding entrants to rehearse over Skype with friends and family.
We launched a campaign which encompassed digital media advertising from Skype client ads, emails, banners as well as Skype and YouTube social channels. We were able to rack up some serious visits in a short space of time and support a series of the competition entrants in doing so.
Scope of work:
Marketing strategy
Creative strategy
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Video storytelling
• Website design and build
• Skype in product advertising
• Social media channel assets; owned, earned and paid
• Banners
• Email
Results:
Awareness: 20.5 Million
Engagement: 15 K
Participation: 17 K
